Social Media Savvy Brands

Good evening everyone!! 

So this week my COMM 3370 class assignment is to identify three brands that I think do a good job of delivering their message via social media. One of the first ones that actually comes to my mind believe it or not is the cosmetic line Kylie by Kylie Jenner. The line has grown major popularity from being showcased on a daily basis on Kylie Jenner's personal snapchat. She is her brand's own major endorsement and she does it right. The line cosmetic company started with just some lip glosses a little over a year ago and has now grown to a full cosmetic line and has even started selling clothes and phone accessories. 

Clearly a huge part of the success behind the Kylie brand is largely due to the fact that the creator is Kylie Jenner and she is such a global star. However, Kylie also does a great job of keeping her fans and customers informed about what is going on with the brand. She is constantly giving sneak peaks and reminding people of drop dates and just doing everything she can to keep her products at the forefront of people's minds, and it is working because when a line from KylieCosmetics is released it tends to also sellout within that same hour. 

The next brand that really makes a statement in my mind is Airbnb. If you have ever seen their Instagram page, is it filled with nothing but relaxing destinations that it is safe to say we ALL want to spend time at. I mean whoever is currently running their Instagram page is doing it right because every picture is the definition os picturesque. Airbnb's Instagram page alone would be a hot seller when it comes to booking customers and increasing overall business. 

And finally the third and probably most impactful brand I see on social media is again featured heavily through snapchat and that is DJ Khaled and his brand We The Best. This man is the king of utilizing social media to his benefit. His career was made thanks to his daily snapchats. He became such a staple in the snapchat industry that people started coining phrases he would say on his snapchats and turn them into sellable merchandise, such as "major key" "don't mess with THEY" "don't THEY hold you back".

DJ Khaled became so popular and so well know for his references to "major key" and "major key alert" that snapchat actually assigned the key emoji to his name on snapchat. And then he started making merchandise with all of his sayings and logos and such and selling them through his developed brand We The Best. A prime example of how well DJ Khaled uses social media, is that I could not tell you what a single one of his actual songs are, but I know who he is, what his brand name is, his coined phrases, that he opened for Beyonce's latest tour, and the fact he just had a son not to long ago all because of his frequent use of snapchat. The man would not even be on the map if it wasn't for his snapchat and now he is the center of that map.

Well there are my three brand choices. What three brands would you choose? 

Until next time!! 

~Ericka