However, I will say this, the Twitter account featured on the page is that of John Legere, the CEO of T-Mobile. Therefore most of the posts of the social media portion of the "Press" page of T-Mobile's website, are just daily posts from his personal life such as his travels, dinners, and extracurricular activities. Personally I am not sure if I was looking for T-Mobile social media, that I would want to be constantly bombarded with what the CEO was having for dinner that night or what pants he wore on his plane ride that day. If that was the kind of information I wanted, I would make an effort to follow him personally.
And just to be clear, it is not like the actual company does not have it's own Twitter page, because there it does. There is an official T-Mobile Twitter page that is used to just as frequently (at least once a day) to promote the company, the products, the deals, the packages, the benefits of doing business with them, etc. So why there is a need to run the CEO's Twitter as one of the featured on the company's social media portion of the website is beyond me. Quite frankly, I believe Mr. John Legere's Twitter account needs to be taken off the site, it's distracting and taking away from the promotional posts from the company. But everyone has their own opinion and I would love to hear some others. I will post a link to the website press room below, let me know what your thoughts are. Am I over reacting to much? Do you think the CEO's Twitter should stay linked up? Do you think it is beneficial?
There is one other thing that I personally do not agree with about T-Mobile's use of social media however, was the start of the #DontGetVerizoned. I just think for one company to directly name and attack another is so tacky and unprofessional. And it makes it seem as if the company can't just let their product or service stand on it's own, but instead can only thrive by slandering others and making other companies look bad to try and lift their own. I would rather that T-Mobile did a generalization technique like many other companies do when they say "our competitors" in their advertisements and use a generalized image with it. The advertisement is much more tasteful that way and even though competitors are mentioned as a means of comparison, the are no direct companies named because focusing on their poor performance is the point of your company's ad anyway, the focus is your company's excellent performance. What do you think? Is it alright for one company to directly call out the performance of another or should names be left out of it?
Overall though, I would say that T-Mobile has really got the hang of this social media thing. There is constant content released on all channels and not just the same stuff either, it's all original, upbeat, and intriguing, thus drawing in viewership and in turn business. Nicely done T-Mobile!
Links
T-Mobile Press: https://newsroom.t-mobile.com/social-media/
Twitter: https://twitter.com/TMobile
Facebook: https://www.facebook.com/TMobile
Instagram: https://www.instagram.com/tmobile/
Youtube: https://www.youtube.com/user/TMobile/custom
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