In April of 2015, Kraft announced that in January of 2016 they would be removing all synthetic colors, preservatives, and even artificial flavors from their Macaroni and Cheese recipes throughout all of the United States and Canada. Instead of artificial ingredients, Kraft has decided to try and replace the synthesized components with more natural ingredients such as paprika, turmeric, and annatto spices.
This isn't the first time that Kraft has changed up their recipe for in an effort to produce healthier products for their consumers. In 2014 Kraft launched a new manufactured line of Mac & Cheese that included 6 grams of whole grains per serving. This lowered the fat content by 25% and the sodium by 100mg per serving, while still continuing to contain 9 grams of protein and 10% of an individual's daily calcium needs per serving.
As the largest North American packaged food and beverage company, Kraft strives to try and bring the highest quality and most nutritional packaged food it can provide, showing they really care about their consumer's health and loyal to their customers.
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