IAMS is a pet food and supply company that specializes in creating dog and cat food. But that is not all the company tries to sell people on. IAMS is a company that is clearly just all around interested in the well-being of animals and educating people on how to create the best environment possible for them to thrive in.
The IAMS company youtube channel has several videos on how to train your dog or cat to be house pets, as well as diaries or "a day in the life" type videos for different featured animals. Not to mention there are obviously videos giving facts about and promoting their different products. But one video in particular that caught my eye was the facts vs. myths video about adopting a shelter animal. With over 32,000 views, the video has reached and hopefully persuaded people about the positives of adopting a shelter pet.
As a firm believer and owner of 3 rescue pets myself, this video spoke to me in particular and makes me want to become a supporter of IAMS because they have publicly vocalized being a supporter of something I believe. And I am clearly not the only one, many of the comments for this video were based around the topic of adoption support and in favor of IAMS choice for making this type of video. Therefore without trying to actually sell me on a particular product they make, IAMS has still managed to sell me on the brand overall. Good marketing strategy by IAMS, good marketing strategy.
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