"Target" Audience

Target has recently been pushing the new release of the game Mario Kart Deluxe 8 on Nintendo Switch. The advertising has targeted to main groups of people, kids and their parents, and this is an incredibly smart strategy by marketers at Target and here's why:

With the release of the first version of Mario Kart on Nintendo in August of 1992 in Japan and September of 1992 in the US, the era of Mario began. An era that has spanned a total of 24 years thus far and has continued through 8 updated released versions, all just as popular as the last. Target was smart when deciding how to market the release of version 8 for Nintendo Switch because the company used the game's nostalgic effects to their benefit as evident by the #FlashBackFriday popping up throughout their Twitter feed.

The two target audience members that the company clearly created for their marketing buyer personas for this particular product were a younger child, probably below the age of 13 or 14, who just loves to play video games with their friend after school. And their parent who remembers the days when they were younger and used to love to come home from school to play Mario Kart on their Nintendo or Nintendo 64. Thus creating a duo that's destine to lead to a sure fire sale.

Hats off to you Target, that was quite the marketing strategy.